Loblaw under fire for testing self-checkout receipt scanners at 4 Ontario locations
Loblaw is facing criticism after installing receipt scanners in four of its southern Ontario stores this week as part of a pilot project.
The devices are positioned at the exit of the self-checkout section at the four locations. Shoppers scan their receipt in order to open a gate to exit the store.
If someone opens the gate without scanning their receipt, an alarm goes off.
Loblaw said the machines are being tested as part of a pilot project aimed at combatting “organized retail crime.” The scanners are located in stores in Woodstock, Windsor, Oakville, and Georgetown.
Shoppers that CTV News Kitchener spoke to on Thursday said they didn’t like the idea.
“If you’re worried about theft, start hiring more people to have at your checkout counters and then you won’t have to have self-checkout,” said Dan Herreman, speaking outside the Woodstock Zehrs where one of the machines is located.
The device at the Zehrs location was covered in wrapping paper and not in operation on Thursday.
In an email Loblaw said the machines are sometimes temporarily turned off "allowing us to adjust the equipment and the processes as we learn."
A receipt scanner is seen covered in wrapping paper inside a Zehrs in Woodstock, Ont. on March 14, 2024. (Tyler Kelaher/CTV Kitchener)
Another Woodstock shopper, Susan Aube, said she usually tries to avoid the self-checkout.
“I feel like they don’t trust their customers if they have to check their receipts after they pay,” Aube said. “I think they need more cashiers.”
In a statement to CTV News, Loblaw said: “Organized retail crime across the entire industry is a very serious issue, and has only gotten worse.”
It did not provide statistics to support the claim.
“To protect customers and colleagues, we’re always looking at different ways to stop this theft,” Loblaw continued. “This pilot is a part of these efforts. It’s a small trial in four stores in southern Ontario to determine effectiveness. We are working hard to balance a need for enhanced security while at the same time preserving a welcoming and convenient customer experience. We welcome our customers’ input and as always, appreciate their understanding.”
'The timing couldn’t have been worse'
Brad Davis, a marketing professor at Wilfrid Laurier University in Waterloo, Ont., says people already feel like big grocers “gouge” shoppers with high costs and shrinkflation, so the pilot project is not being received well.
“The timing couldn’t have been worse for Loblaw,” Davis said.
A typical grocery store is losing between $3,000 and $4,000 a week in terms of theft, Davis added.
According to him, the decision to introduce more security is more about saving money rather than keeping customers happy.
“You have the operations people saying if we put security measures in, ‘here’s the hardline cost savings’ and the marketing people going ‘yeah, but you’re really going to tick off consumers,’” Davis explained.
Ultimately, he said it may not be enough to get people to shop somewhere else.
“It’s convenient, we know the place, it’s got all the brands we want,” Davis said. “I’m not sure we’re going to see very much in the way of customer attrition, just because habitual behaviour is so strong.”
CTVNews.ca Top Stories
'The world is too messy for bureaucratic hurdles': Canada still bars Afghanistan aid
Ottawa has plans to finally stop blocking Canadian development aid to Afghanistan this year.
Student anti-war protesters dig in as faculties condemn university leadership over calling police
Students protesting the Israel-Hamas war at at universities across U.S., some of whom have clashed with police in riot gear, dug in Saturday and vowed to keep their demonstrations going, while several school faculties condemned university presidents who have called in law enforcement to remove protesters.
Toxic testing standoff: Family leaves house over air quality
A Sherwood Park family says their new house is uninhabitable. The McNaughton's say they were forced to leave the house after living there for only a week because contaminants inside made it difficult to breathe.
Cisco reveals security breach, warns of state-sponsored spy campaign
State-sponsored actors targeted security devices used by governments around the world, according to technology firm Cisco Systems, which said the network devices are coveted intrusion points by spies.
I just don't get Taylor Swift
It's one thing to say you like Taylor Swift and her music, but don't blame CNN's AJ Willingham's when she says she just 'oesn't get' the global phenomenom.
More than 115 cases of eye damage reported in Ontario after solar eclipse
More than 115 people who viewed the solar eclipse in Ontario earlier this month experienced eye damage after the event, according to eye doctors in the province.
B.C. seeks ban on public drug use, dialing back decriminalization
The B.C. NDP has asked the federal government to recriminalize public drug use, marking a major shift in the province's approach to addressing the deadly overdose crisis.
Decoy bear used to catch man who illegally killed a grizzly, B.C. conservation officers say
A man has been handed a lengthy hunting ban and fined thousands of dollars for illegally killing a grizzly bear, B.C. conservation officers say.
OPP responds to apparent video of officer supporting anti-Trudeau government protestors
The Ontario Provincial Police (OPP) says it's investigating an interaction between a uniformed officer and anti-Trudeau government protestors after a video circulated on social media.