Robin Crowley thought she’d scored a great Black Friday bargain.

For $499, she got an Apple iPad and a $115 Target gift card.

“I researched in the flyers for Black Friday deals and Target had the best deal," she said.

She brought it home, turned it on, and to her surprise found hundreds of pictures, contacts, and apps already uploaded to the tablet.

The iPad wasn't new. It was filled with what appeared to be someone else’s personal information.

Crowley noticed a demonstration label on the box which, she thought, may mean it was once owned by an Apple employee.

That hunch was right, to a point.

A statement from Target Canada says the iPad Crowley purchased was actually a demo unit displayed to customers.

It wasn't meant to be sold as new, the company says, but did not previously belong to a person.

"We looked into the matter and determined that a guest was mistakenly sold an unopened demo unit filled with demo content and no personal information was shared," the company says.

"We are working with our store sales teams to reinforce protocols in this regard."