Canada’s largest frozen food retailer is changing its name.

Kitchener-based M&M Meat Shops is in the process of rebranding its hundreds of stores under the name M&M Food Market.

According to a post on the company’s website, the name change is meant to reflect that M&M stores offer a wide variety of products, and not just meats.

The company says it’s also launched a brand new website and constantly adding new food products to its inventory, as well as redesigning and renovating its stores.