A cinema staple in Kitchener will be airing its last show.
The movie theatre at the Frederick Street Mall will close on Aug. 30, Imagine Cinemas says, with its last day of operation the day before.
According to the company's COO, the decision was made over finances.
"Unfortunately after 4 years of trying we just couldn't make this locationg profitable," he was quoted by a company spokesperson.
The cinema on Frederick Street is one of 14 Imagine Cinemas locations across Ontario and British Columbia.
The underground location has been a favourite in the city for years.
Online, people took to social media to mourn the end of the theatre.
"This is heartbreaking news," Louise Sirot said on the company's announcement on Facebook.
Many others recounted memories from their childhoods at the theatre.
"This is sad news. I remember my dad taking me there when I was a kid, and then I took my children there as well," says Jeff Weir.
Imagine Cinemas did not immediately respond to a request for comment.
