A man was pronounced dead at the scene of a single-vehicle crash north of Goderich on Tuesday evening.

Crews were called to St. Augustine Line just north of Dungannon Road around 7 p.m. for reports of a crash.

Police said the man was the driver and the lone occupant of the vehicle. He was driving along St. Augustine Line when they said he lost control of his pickup truck. The truck rolled into a ditch, ejecting the driver.

The victim was identified Wednesday as William Showers, a 76-year-old man from Ashfield-Colborne Wawanosh.

The investigation is ongoing.