The OPP search and rescue team is on the shores of Lake Huron searching the water off the Kincardine station beach.
The fire chief says they responded to call that someone had gone missing in the water.
The incident happened shortly before 3:00 in the afteroon.
South Bruce OPP are not confirming that someone is missing, only saying that it's an active scene.
CTV News cameras were on the beach as police were searching, but our camera person was asked to leave, even though the beach remains open to the public.
