MADD Canada’s Project Red Ribbon launches 2024 season
Mothers Against Drunk Driving (MADD) Canada has launched its Project Red Ribbon initiative to reduce impaired driving in Waterloo Region.
In partnership with Waterloo Regional Police, red ribbons will be distributed to raise awareness about the dangers of impaired driving and reduce it all together.
“We need people to really think about what they're consuming in advance of getting into any kind of motorized vehicle. We're asking people to wear the red ribbon, be reminded, and make the choice to never drive impaired,” said Dorothy McCabe, Waterloo’s mayor, at police headquarters during the event to launch the campaign Friday.
Chief of police Mark Crowell said on average, four people die of alcohol or drug-related collisions in Canada every day and that impaired driving is the leading cause of criminal death in the country.
“We are encouraging everyone to always aim for zero and to plan and to use a designated driver or public transportation. All of us will have opportunities to offer a sober ride to a loved one in need and if anyone suspects that someone's impaired driving, please call 911,” said Crowell.
The campaign runs until January 8.
CTVNews.ca Top Stories
WATCH LIVE From essential goods to common stocking stuffers, Trudeau offering Canadians temporary tax relief
Consumers will receive a temporary tax break on essential items and common stocking stuffers heading into the holiday season, Prime Minister Justin Trudeau announced Thursday, alongside a spring $250 rebate for 18.7 million Canadians.
Mother charged after infant dies in midtown Toronto: police
The mother of an infant who died after being found at an apartment building in midtown Toronto on Wednesday has been charged with failing to provide the necessaries of life.
2 arrested during Greenpeace protest outside Stornoway residence in Ottawa
Two people have been arrested following a protest outside Stornoway, the official residence of Canada's leader of the Opposition.
Arrest warrant issued for suspect charged in Toronto airport gold heist
Peel police say a bench warrant has been issued for the arrest of one of the suspects charged in connection with the gold heist at Pearson International Airport last year.
Son of Norway crown princess detained for one week in rape probe
The son of Norway's crown princess will be jailed for up to one week while police investigate accusations of rape made against him, a judge ruled on Wednesday.
Watch Dramatic video shows officers save driver from burning truck after brakes fail
Stunning video shows officers in Columbus, Ohio jumping into action to save a driver from his burning pickup truck.
Jussie Smollett's conviction in 2019 attack on himself is overturned
The Illinois Supreme Court on Thursday overturned actor Jussie Smollett's conviction on charges that he staged a racist and homophobic attack against himself in downtown Chicago in 2019 and lied to police.
Canadian painting found in barn, purchased for US$50 sells for hundreds of thousands at auction
An Emily Carr painting that sold for US$50 at an estate sale has fetched C$290,000 at a Toronto auction.
1991-2024 Sea Bears player Chad Posthumus dies at 33
Sea Bears centre Chad Posthumus has died at age 33.