KITCHENER -- Police in Guelph are investigating a fatal crash that involved a pedestrian on Thursday morning.

According to a news release, it happened near the intersection of Speedvale Avenue West and Elmira Road North just before 7 a.m.

Officials said that the pedestrian was taken to Guelph General Hospital after being hit by an SUV, where he succumbed to his injuries.

Police identified him at 48-year-old Habtom Mossa in a news release.

They said he was trying to cross Speedvale Avenue on foot.

There are no sidewalks on the stretch of Speedvale where the crash happened, but nearby business owners said there are often pedestrians in the area.

One business owner said he heard a loud thump outside his shop and ran outside to help.

"I grabbed a high-viz jacket and some gloves and grabbed a blanket very quickly because I am a trained first-aider so I wanted to see if I could offer any assistance to anybody," said Jay Oliver.

Personal belongings were seen strewn across the road and multiple officers, including forensics and collision reconstruction teams, were on scene.

The road was closed for several hours while police investigated.

Anyone who witnessed the crash or has dash cam footage is asked to contact police.