Provincial police say not enough motorists are getting the message about the dangers of distracted driving.
The OPP says the lack of voluntary compliance regarding the use of hand-held devices has prompted a massive enforcement campaigns.
The week of May 16th to May 22nd will be the first of four one-week enforcement campaigns focusing on distracted driving over the next year.
Using a cellphone or device capable of texting while driving can result in a fine of 155 dollars.
