OPP say too many motorists continue to ignore warnings about drinking and driving during the Festive RIDE campaign.

Police say that as of Sunday -- 16 days into the campaign -- officers have charged 284 drivers with alcohol related criminal driving offences.

They have also issued 275 administrative driver's licence suspensions for registering a blood alcohol concentration in the warning range (between .05 and .08).

The OPP is conducting the RIDE campaign through January 2nd.

Police say impaired driving continues to be a major factor in deaths on Ontario's roads.