KITCHENER -- A Brantford ice cream shop is calling for the community's help after it says someone broke in and stole its Miracle Network donation bin destined for a children's hospital.

The Dairy Queen on King George Road posted photos and videos of the incident, which the company says happened at its West Brant location at around 3:30 a.m. on Sunday.

Brantford police were called to the scene for a report of a break-and-enter on Sunday morning.

In one of the videos, a person can be seen climbing through a broken window, running over to the trolley-style donation bin and rolling it out the front door.

"This was a planned event, as he was caught on camera almost an hour before he broke in," the company says in its Facebook post.

The post claims that he had been pushing a cart and covering his face as he got closer to the store.

Stills from the video surveillance show a male in a blue shirt, black pants, grey Nike shoes and a flat-brimmed hat.

Police describe the suspect as a white man wearing a black t-shirt, black Air Jordan track pants, grey shoes, a black flat-brimmed hat and a mask.

Dairy Queen says he appears to be in his late teens or 20s with a slim build, light-coloured hair and a tattoo on his left forearm.

"It's pretty low, it's a pretty low individual," owner Ken Breau tells CTV.

"Not only in these tough times that we're having a hard time raising funds for McMaster Children's Hospital and to go and steal this kind of money. We don't know the exact amount, it's between $1,000 and $2,000, somewhere in that area."

Anyone with information is asked to contact Brantford police or Crime Stoppers.