KITCHENER -- A 59-year-old man is dead after a bad crash in Erin on Thursday morning.

Police say the collision happened on Trafalgar Road and involved a boom lift and a passenger vehicle.

A video posted to Twitter by the Ontario Provincial Police showed an SUV off the road with an airbag deployed.

The boom lift could be seen in the roadway with a badly damaged front end. A police cruiser in the distance blocked the road while emergency crews investigated.

The operator of the lift didn't need any medical care, officials say.

Police say they are still investigating the collision and are asking anyone with information to contact them.

The OPP has identified the man as 59-year-old Lloyd Cockburn from Georgetown.