A man has died in Fergus after police say he was severely injured.

Just before 7:00 p.m. Wellington County OPP responded to the Zehrs on Tower Street for reports of a seriously injured man.

“My first reaction was shock,” said shopper Lila Choudhury. “In a small town like Fergus, we don’t hear of things like this.”

Guelph-Wellington paramedic services took the man to a local hospital where he was pronounced deceased.

Police say no charges are pending following the public scene. The incident is not considered suspicious.

Details from the authorities only state that the man had serious trauma at the store. It’s not clear if he was a shopper or employee.

Police believe this is an isolated incident and that there is no threat to public safety.

CTV Kitchener reached out to Loblaw Companies Ltd., but did not hear back.

A managed at the Zehr’s store declined to comment on Saturday.