Cambridge business takes literal approach to Cyber Monday
Cambridge business takes literal approach to Cyber Monday
A business in Cambridge has decided to take Cyber Monday literally, which includes closing its doors to the public so the team can focus their energy on online sales.
On Monday, The Art of Home closed its brick-and-mortar location to focus on the expected influx of digital sales.
“It’s been a significant sale event for us,” said Laura Mckenna, co-owner of The Art of Home. "It’s a major retail holiday, so to speak, so it’s definitely good for us to partake in. It’s challenging to compete with the big guys, so if you can find a way to participate in it, people are interested and they respond”
Mckenna said Cyber Monday has become a profitable time for them, with this year showing another strong day of sales.
The business said its doors will reopen on Tuesday.
“We have an online store, so we close the store for in-person shopping and do everything on the online store,” said Mckenna.
Established during the COVID-19 lockdown, The Art of Home said they are making Cyber Monday work despite the tall task of competing against the major retailers.
“There is a lot of orders. We woke up to a lot of orders because there is a good promotion today,” said The Art of Home employee Carrie Pakulat.
In the mid-afternoon, Pakulat said there is around 50 orders left to pack from the morning’s online sales.
SOME BUSINESSES FORGO CYBER MONDAY
Participating in Cyber Monday does not make sense for all independent retailers.
Jennifer Devitt, owner of Devitt House said Cyber Monday does not mean much to her.
Devitt said the purchasing power and money spent on marketing and advertising make it an unfair fight for smaller businesses.
“We just can’t compete on those grounds,” said Devitt. “We don’t have the volume, we don’t have the access. It would require a great deal of extra staffing, it would also be about delivery. It would be a stretch for us this time of year. It’s something we do ourselves.”
Despite not partaking in Cyber Monday, Devitt said they are expecting a solid holiday season, something she said is crucial for small retailers.
“It’s what is going to keep the doors open, if you can’t make a good holiday showing then you are not going to be around in February or March,” said Devitt.
The Biden administration is considering a plan to shoot down a large Chinese balloon suspected of conducting surveillance on the U.S. military, by bringing it down once it is above the Atlantic Ocean where the remnants could potentially be recovered, according to four U.S. officials.
The Arctic air that descended on the Northeast on Saturday brought dangerously cold sub-zero temperatures and wind chills to the region, including a record-setting wind chill of minus 108 degrees Fahrenheit (minus 78 C) on the summit of Mount Washington in New Hampshire.
Convicted murderer Daniel Jolivet, in prison for the past 30 years, has maintained his innocence since the day he was arrested. W5 reviews the evidence he painstakingly assembled while behind bars. W5's documentary 'Buried Evidence' airs Saturday at 7 p.m. on CTV.
The massive white orb drifting across U.S. airspace has triggered a diplomatic maelstrom and is blowing up on social media. A look at what's known about the balloon crossing the U.S. and what isn't.
The oldest preserved vertebrate brain has been found in a 319-million-year-old fossilized fish skull that was removed from an English coal mine over a century ago.
A River Canard, Ont. woman is on a mission to identify several unknown people in a handful of old photographs she said she found in a box inside her attic. She said she discovered the pictures and postcards while decluttering her home as part of her New Year’s resolution, noticing many date back to the mid 1940s.
Parents of students with special needs are speaking out about a decision by the Simcoe County District School Board to change transportation options starting Monday.
An investigation that lasted almost two years has resulted in moose hunting violation convictions for six people and a lodge in Red Lake in northwestern Ontario.
Convicted murderer Daniel Jolivet, in prison for the past 30 years, has maintained his innocence since the day he was arrested. W5 reviews the evidence he painstakingly assembled while behind bars. W5's documentary 'Buried Evidence' airs Saturday at 7 p.m. on CTV.
The owner of Radical Gardens, a restaurant in Timmins said she's experienced nineteen robberies over the last eight years; with the most recent one taking place in the early morning hours Friday.
A spokesperson for the Law Society of Ontario (LSO) says Metrolinx began cutting down historic trees at Osgoode Hall in Toronto on Saturday before the Ontario Superior Court could hear an injunction to prevent their clearing.
Joey Votto has been coming to the Annex Chess Club (ACC), just north of Bathurst and Bloor streets, every week for a few months now, according to Supol.
Residents from Quebec to Newfoundland and Labrador are waking up this morning to more extreme cold weather. Emergency officials warned people to seek shelter and monitor for frostbite if they had to be outside overnight, as the temperature across much of Eastern Canada was expected to feel like -40 C to -50 C with the wind chill.
Another property reportedly belonging to a family member of Tony Accurso was the target of an arson attack in Laval early Saturday morning. The Laval fire department responded to a call at 3:22 a.m. about a fire at the building located at 1410 Jaffa Street in the Saint Rose district in the northern part of Laval.
The first North Atlantic right whale to be entangled in connection to Canada’s lobster fishery in over five years has been successfully rescued by marine mammal rescue responders in the United States.
WINNIPEG -- An Indigenous organization is spearheading efforts to develop a system that could make it easier to flag when a person experiencing homelessness is missing.
Winnipeg police released a new image of a 31-year-old woman who has been missing since early last year on Friday in the hope it may generate new information on her whereabouts.
Alberta's high court is being asked to overturn a review board decision relating to the stabbing deaths of five young people at a Calgary house party on the grounds the former provincial justice minister interfered.
A man who took part in four traffic-stopping protests in Metro Vancouver in an effort to save old-growth forests has been given a conditional sentence and six months' probation by a provincial court judge.
Vancouver Canucks faithful have seen it all during yet another disappointing season - and several say they're frustrated not only with the on-ice performance, but with a lack of answers from the team's front office.
