Valentine's Day: A look at the true cost of Love

It’s the day when lovers exchange cards, gifts, flowers and chocolates with their special ‘valentine.’ One more sleep until February 14^th, the date when jewelry stores and flower shops see lots of foot traffic.

A RetailMeNot study found that on average Canadians spend $164 on Valentine’s Day and 82% say women are more spoiled than men.

But 80% of Canadians believe February 14^th causes too much pressure and is too pricey.

According to the survey, the average amounts spent on some popular gifts include: $190 for jewelry, $61 for lingerie and $18 for candy and chocolate.

The study also found only 31% of women feel celebrating Valentine’s Day is important.

Everyone we spoke to in Waterloo Region all seemed to agree on the same thing; the day should be spent with the person you love, at no cost.