WOODSTOCK, Ont. - Bracelets with the slogan 'I Love Boobies,' in support of breast cancer awareness, have caught the attention of officials at a school in Woodstock, Ont.

The bracelets are part of a campaign aimed at young people from the Keep A Breast Foundation, but not everyone likes the slogan.

Thirteen-year-old student Kelly Millson is being punished indefinitely for refusing to take off the controversial rubber bracelet.

"I want to support breast cancer and this is a very fun way to do it," he says.

Before he bought it, his family researched the foundation, and his mother Jackie Millson says "We didn't think it was a big deal until we got a call."

It has been a big deal for officials at St. Rita's Catholic School in Woodstock, who say the bracelet is inappropriate.

But Kelly ultimately decided to stand up to the school's principal and is now on the fourth day of an in-school suspension. He has been told he'll stay there until he takes the bracelet off.

He says "She asked me to take them off, I said no I want to support this and they should be allowed…I've never done that in my life and I'm surprised I did that."

He believes speaking out has been worth it.

Whether or not to allow the bracelets is up to the school's principal, but Suzanne Terpstra declined to speak with CTV News about the decision on Thursday.

The London District Catholic School Board says Terpstra has done her research and isn't prepared to change her mind.

Kelly's family says they support him no matter what, and they hope there will be a change of heart.

"I was personally floored that it's gone this way…I hope everyone learns that the word boobies is just a word. It's aimed at to engage an age group," stepfather Tim Smith says.

One of Kelly's friends has lost a mother and another family member to cancer, and he says he's sticking to his decision even if it means being stuck in a room by himself for many more school days.

The school board meanwhile says it raises tens of thousands of dollars for cancer every year and points out the decision was made at an elementary school and might be different for older students.